BAM: The future (and present and past) of the left of the dial
Act I: They're Kicking Us Out of the Station..."I didn't see the transmitter turn off" A Thoughtless Takeover It all happened suddenly on a Zoom call Friday morning on October 3rd, 2025 in Cleveland, OH. After months of private negotiations, WCSB employees learned that effective immediately, WCSB programming was being handed over to Ideastream Public Media, Cleveland's local CPB and NPR operator for TV and Radio. The station would immediately transition to playing Jazz as JazzNEO, moving away from independent, student run campus radio free-form format. Not only was the change sudden, but CSU had police escort WCSB station staff off property, leaving them scrambling to try and save decades of archives, station memorabilia and more. Worse, Cleveland State didn't prepare for backlash over the whole thing, with university officials giving public criticism little thought. What was (is?) WCSB to Cleveland? The host of Odd Girl Hour on WCSB writes about her personal loss. A Profound Loss Of course, Ideastream itself is facing increased pressure due to federal funding cuts. They've now added local community protest and support for WCSB to their list of troubles, in addition to a key question about whether or not the deal was even legal to begin with. Harsh scrutiny is being placed not just on Ideastream, but CSU and CSU President, Laura Bloomberg, who offered a typical crisis PR statement about the change. Interestingly, she was granted a seat on Ideastream's board as a result of the takeover. WCSB may never return. The history of similar takeovers offers yet another chilling look into the current political and quality of life challenges facing America with respect to media consolidation and on campus free speech. WCSB incomplete archives here and here. Act II: A Declaration of the Independence of Cyberspace, or The Takeover 97x: The Future of Rock & Roll (sadly) 97x was my station growing up. You may have heard of it because of the movie Rain Man. Their slogan, "97x: The future of Rock and Roll" led station breaks or played before songs, and was adapted by Dustin Hoffman during filming as a repeated phrase for his character because the crew listened to WOXY during filming in Cincinnati. This station was my lifeline to music that didn't fit into acceptable, mainstream America. Each Memorial Day, starting in 1989, they featured the definitive list of 500 modern rock songs, adapted year-over-year as newer music appeared and influenced the landscape. You can review the lists here. Other radio stations featuring classic rock, oldies and other nostalgic or top 40 music had started aligning decades prior to play the same music across the country. But in the 70's and 80's, 97x and a host of college radio stations like it offered important platforms for unique, brown, queer, artistic voices that were largely ignored on the commercial stations, bringing incredible music to American airwaves. And these stations, artists and songs were important for Gen X youth, restless and anxious as they were, always seeking ways to assert independence. Alternative and independent music was one of the key elements for shaping their worldview. The future should have been bright for independent media like 97x. But something changed. 97x was sold to First Broadcasting Investment Partners for $5.6 million in January 2004. Side Note: First Broadcasting Investment Partners was a vulture capital firm founded by Ron Unkefer, a CSU grad. Is it too much to wonder, despite this not being mentioned anywhere in media reporting, if he was an advisor on the WCSB "deal" with Ideastream? And because of the WOXY acquisition, as for many other stations like it, 97x had their last terrestrial broadcast on Thursday, May 13, 2004, a definitive moment for me, listening and crying in bed along with the DJs as they signed off, one by one, until the very last goodbye from station manager Steve Baker after playing "Sunday, Bloody Sunday," the first song they ever played on 97x. His goodbye is preserved forever here.* So, how in the goddamn hell did the 90's (nearly completely) kill college radio? We can broadly thank the Telecommunications Act of 1996, passed 91-5 in the Senate and signed by Bill Clinton into law on February 8, 1996. The law's purpose was to foster competition while relaxing media ownership regulations. It also removed the cap on radio station ownership rules. There was also a measure to prohibit indecency and obscenity on the Internet, though this was ruled unconstitutional. Except for Section 230, which enabled the growth of the internet but at what cost? Other free thinkers of the day recognized that relaxing media ownership rules (and permitting more monopolistic behavior from broadband corporations) would be, ah, not good. Radio homogenization resulted in catastrophic consequences for the industry: -More than a third of all US radio stations had been bought and sold -Of the 4,992 total stations across 268 set radio markets, almost half are now owned by a company owning three or more stations in the same market -The number of stations owned by the ten largest companies increased by roughly fifteen times between 1985 and 2005 Lydia Polgreen summed up much of the consolidation in a 1999 piece for Washington Monthly, The Death of Local Radio. Act III: I'll try to find you...left of the dial What's left when you're left? For WCSB, some supporters hope that WCSB can be re-established. I am xcsb has popped up to offer hope for the future of WCSB, not only to help continue to build community support to try and reverse the takeover, but providing info about activities to help. This includes a weekly, Friday DJ set in November with WCSB DJs at a great local venue to stay connected and support efforts to re-establish WCSB. And for 97x, there was a bit of rebirth in 2023, at least for the Modern Rock 500. You can see the list here. But most importantly, there are signs Gen Z may be listening to college radio in greater numbers, offering hope and skepticism. Epilogue: Take Action WCSB xcsb.org is encouraging people to sign a petition at Change.org to bring back WCSB From the xcsb website, they are also encouraging supporters to call to try and restore WCSB to the airwaves (you can find that yourself if you're so inclined) This Thursday, November 13th, 2025: Join KEXP (more below) by tuning in for Music Heals: Grief Organizations / Other College Radio Foundation Music First Coalition Great current college / alt radio stations: KEXP (Listen here on the station site | Live show archive on YouTube with interviews) Listen to college radio stations The 7 Best College Radio Stations You Can Listen to Online 30 amazing college radio stations From Reddit: What's popular in college radio right now? Any recommendations for good radio stations? 97x history The History of 97x The definitive 97x archive, maintained by former DJ, Craig Froehle More about 97x here Metafilter post about 97x More about radio & media consolidation here, here, here, here, here *Yes, I cried again relistening to that last broadcast while making this post, and always will.