The Dark Forest by Liu Cixin (2008)

Sep. 17th, 2025 09:07 am
pauraque: Picard reads a book while vacationing on Risa (st picard reads)
[personal profile] pauraque
In this sequel to The Three-Body Problem, it's now out in the open that an alien invasion is coming. But the aliens' doomed planet is far away and this is hard SF, so they're not expected to reach Earth for 400 years. The book follows a mostly new set of characters and international organizations as they try to work out a long-term plan to somehow defend Earth against a force with vastly superior technology and no interest in negotiating.

This book is 500 pages long and I don't think it had to be. I found the first half a real slog, as it mostly focused on plot elements that I felt were not plausible (not for speculative reasons, but for No Real Person Would Ever Do This reasons) and, surprisingly, a romance. I don't know if Liu got the criticism that the first book didn't care about people so he decided to put in a love story, or what, but the way he handles it is extremely strange and unrealistic and made me question whether he had ever interacted with a woman in his entire life, so maybe he should have stuck with ideas over people.

It also suffers from a rather flat and awkward English translation that calls way more attention to the fact that it is a translation than the first book's did. (They had a different translator for this one, but brought back Ken Liu for book three.) That's not the book's fault, but it definitely affected my experience of it.

That said, the second half did pick up a lot, and leaned much more heavily into Liu's strengths as a writer: the inventive worldbuilding and the show-stopping cinematic set pieces. I did enjoy that and it brought me back to what I liked about the first book. Liu has a distinctive knack for making even catastrophic and grisly events weirdly fun to read about because of how hard he commits to them and how intricately he constructs their details. Anybody can write about stuff blowing up in space, but not everybody can show exactly why and how it's blowing up, zoom into individual pieces of debris and out to massive chain reactions, and have a reader like me, who is often bored by action scenes, attentively following along every step of the way.

many spoilery thoughtsThe main thing I thought was implausible was the concept of the Wallfacers. Basically, the UN chooses four people and gives them each unlimited resources to develop and enact a plan to defend against the aliens. There's no oversight and anything they do is legal and unquestioned. This is supposed to counter the aliens' ability to remotely surveil Earth; if the plan takes shape in one person's head, then the aliens, who are said to not understand secrets and deception, won't find out about it.

Many things about this concept invite skepticism, but my biggest issue is how the presentation glosses over the complexity of human societies. Liu assumes that essentially everyone in the world will tacitly support whatever the UN does, with no significant debate or objection, even when it directly affects people's lives. He has the Wallfacers using so many resources for their massive defense constructions that it's crushing the global economy, and people just twiddle their thumbs and let it happen. He often paints global reactions with an extremely broad brush, like "people felt/thought X" as though all of humanity were a monolith. I can't speak for countries other than my own, but in this situation I can confidently say that half the people in the US probably wouldn't even believe the aliens were real, and even if they did, they sure as hell wouldn't put their faith in four people arbitrarily selected by the UN to save us all.

Sometimes Liu seems to know there are problems with these ideas, as when the narrative flashes forward a couple of centuries and the Wallfacer project is seen as one of the many "silly" things attempted during the initial panic over the invasion. Then again, Wallfacer Luo Ji's plan does basically work in the end, so I wasn't really clear on what the book was trying to say here.

I did enjoy the future worldbuilding, where most humans live in underground cities of massive treelike skyscrapers that hold up the ceiling where a holographic sky is projected. He did a slightly better job here of showing that cultures aren't all the same; a lot of people in the future are "hibernators" who were put into stasis in the past at various times and reawoken later, and their attitudes often differ from people who are native to the future. This also helped build a believable friendship between Shi Qiang and Luo Ji, since they're the only two people they know from their time. (I think this is the only compelling human relationship in the book, certainly better than whatever the hell was supposed to be happening with Luo Ji and the imaginary woman he made up in his head who turned out to be real somehow... It's a long story.)

I was also interested in the concept of the accidental generation ships. Almost the entire Earth fleet is destroyed by an alien probe that they thought was harmless, and the few crews that barely escape believe (understandably) that returning to Earth is suicide and that continuing to flee is humanity's best hope for survival. This entire scenario plays out over the length of a chapter, but whole books could be written about it! The part where they realize that they have too many people to keep alive long-term and some will have to be sacrificed read like an homage to "The Cold Equations," though I don't know if that story is as well-known among Chinese SF readers.

Of course it's also consistent with the book's generally pessimistic outlook on space exploration. I did know before I started reading what the "dark forest" solution to the Fermi Paradox is, but I didn't know the hypothesis was named after the book!! The idea is that the reason we haven't found aliens is that the galaxy is fucking dangerous and any planetary civilizations that foolishly jump around waving their hands and flashing neon signs trying to make first contact only make themselves a target. Aliens are out there, but the ones who have survived are the quiet ones. As a person whose favorite SF canon is Star Trek, this obviously doesn't align with my preferred way of looking at things, but it's internally consistent and not implausible, so I can roll with it.

I am invested enough to read the third book, and looking forward to getting back to a translator who knows what he's doing at least.

Tying loose ends [Hetalia]

Sep. 17th, 2025 06:47 am
yuuago: (Iceland - Hmph)
[personal profile] yuuago posting in [community profile] iddyiddybangbang
Title: Tying loose ends
Author: [personal profile] yuuago/[personal profile] roesslyng
Fandom: Hetalia
Pairing:: Denmark/Iceland/Norway
Word Count: 8.4k
Rating: 18+
Warnings: Sex
Summary: At the beginning of his vacation with Denmark and Norway, Iceland is feeling bothered by this, that, and the other thing. Luckily for him, the other two are willing to help him sort everything out.

Read it on Dreamwidth over here: Tying loose ends
Or on Ao3 over here
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Posted by Joseph Dycus

SAN FRANCISCO – When Quinten Post watches film of his rookie season, he does not revel in his 73 made 3-pointers or his 148 rebounds grabbed. 

The second-year sharpshooting big from Boston College by way of the Netherlands instead sees the myriad ways he needs to improve, a detailed map for the work he has since done with Warriors assistant coaches Seth Cooper and Everett Dayton.

“It’s been a busy summer,” Post recently told the Bay Area News Group. 

Post could be in line for a starting role this season, as the team has yet to make any moves in free agency. 

Even if Al Horford comes to the team as has been widely reported, Post would still provide valuable minutes as a younger option at the five. 

The 7-footer was a revelation as a second-round rookie last season, working his way up from the G League and eventually starting 14 games. Post averaged 8.1 points per game and made 40.8% of his 3-pointers. He had to miss Summer League with an ankle injury, but said that now in the rear-view mirror. 

“I got cleared pretty soon after Summer League, so I’m back on the court,” said Post, who has been working out at Chase Center five times a week. “I don’t feel anything in it.”

The center has put that healthy ligament to work this summer, focusing extensively on improving his strength and agility, something that he hopes will give him a boost on defense. 

“A big part for next year is guarding without fouling,” Post said. “I fouled too much, especially in situations where it wasn’t necessary, where I could just use my size to wall up and make guys take hard shots.”

Portland Trail Blazers' Anfernee Simons #1 shoots past Golden State Warriors' Quinten Post #21 in the first quarter of their NBA game at the Chase Center in San Francisco, Calif., on Monday, March 10, 2025. (Jane Tyska/Bay Area News Group)
Portland Trail Blazers' Anfernee Simons #1 shoots past Golden State Warriors' Quinten Post #21 in the first quarter of their NBA game at the Chase Center in San Francisco, Calif., on Monday, March 10, 2025. (Jane Tyska/Bay Area News Group) 

Post had nine games in the regular season with at least four fouls, and three nights in the first round series against Houston when he committed four or more infractions. 

Post has been able to practice different defensive scenarios with a group he called “the young guys” during the summer, including Taran Armstrong, Gui Santos, Trayce Jackson-Davis and Jackson Rowe. 

Another point of improvement has been his decision-making skills. 

While he averaged less than a turnover a game, he also was not much of a playmaker, often being the one finishing possessions with an outside shot but not looking to set up other teammates. 

He hopes that can change – to an extent – this season. 

“On the (screen and) roll, being able to pass in those short-roll situations, and also finish versus smaller defenders is something I have worked on,” Post said. 

But as he listed the ways he wished to become a more well-rounded player, Post made it clear that he knew where his value lay with the Warriors. 

“It’s the thing that brought me here, and I want to keep expanding on that and become a more versatile shooter,” Post said. 

It has not been all work for Post during the offseason. 

He made a trip to Paris, making sure to catch the French Open with his girlfriend and former Boston College tennis player Marice Aguiar. Post counts Jannik Sinner as his favorite player. 

The sophomore center also bought a new bicycle, and can sometimes be seen riding around downtown San Francisco. 

The time for leisure is almost up, but if Post is feeling any pressure to perform on a team that has yet to make a move in free agency and is yet to resolve the Jonathan Kuminga situation, he has not shown it. 

Post had a phenomenal rookie year compared to predraft expectations, but he knows that keeping a spot in the rotation is not guaranteed, regardless of what happens with the Warriors. 

“Whatever’s happening with the team, or outside the team, that shouldn’t change my motivation for this year,” Post said. 

Golden State Warriors' Quinten Post (21) takes a shot against Dallas Mavericks' Dante Exum (0) in the second quarter at the Chase Center in San Francisco, Calif., on Sunday, Feb. 23, 2025. (Nhat V. Meyer/Bay Area News Group)
Golden State Warriors' Quinten Post (21) takes a shot against Dallas Mavericks' Dante Exum (0) in the second quarter at the Chase Center in San Francisco, Calif., on Sunday, Feb. 23, 2025. (Nhat V. Meyer/Bay Area News Group) 
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Posted by CalMatters

By Levi Sumagaysay and Nadia Lathan, CalMatters

In the closing days of the legislative year, California lawmakers sent Gov. Gavin Newsom a bill that is meant to toughen scrutiny of the state’s embattled fire insurer of last resort by insisting that two of their leaders join its governing committee.

Assembly Bill 234 would put the state’s two top lawmakers — currently Senate President Pro Tem Mike McGuire and Assembly Speaker Robert Rivas — on the governing committee of the FAIR Plan, the insurer that’s mandated by law to sell policies to homeowners who can’t get them from other insurance companies. But the lawmakers or their representatives would be non-voting members of the committee, raising concerns about the bill’s effectiveness.

The FAIR Plan, which is an alliance of insurers that do business in the state, has grown to more than 610,000 policies as of June, a 154% increase since September 2021. It has become one of the largest insurers in California as other insurance companies have canceled or stopped issuing new policies here, citing growing wildfire risk. The plan is run by its member insurers — not the state. Its governing committee consists of mostly insurance representatives, though the governor appoints some non-voting members.

Insurance Commissioner Ricardo Lara asked the governor to sign the bill, saying in a letter dated Saturday that it “will help further needed transparency of this insurance safety net while supporting legislative policymakers’ oversight efforts.”

The bill, which the Assembly sent to the governor on Saturday, would be effective immediately and comes at a time of numerous challenges for the FAIR Plan:

  • It faces lawsuits from homeowners who say they have been denied coverage for their smoke-damage claims from the Los Angeles County fires in January. Hilary McLean, spokesperson for the FAIR Plan, said the plan would not comment on ongoing litigation.
  • In July, the state’s Insurance Department filed legal action (not a lawsuit) against the plan, accusing it of denying more than 200 smoke-damage claims and saying the department’s multiyear investigation found hundreds of violations of consumer-protection laws. The FAIR Plan has responded to the department’s Order to Show Cause by requesting a hearing before a state administrative body. McLean said the plan has been working with the department over the past year to “update and clarify its policy language around smoke damage, so the language reflects the manner in which these claims are being adjusted.”
  • Earlier this month, Gov. Gavin Newsom accused the FAIR Plan of violating court orders related to covering smoke damage and urging it to start approving smoke-damage claims “expeditiously.” McLean said the plan “appreciates Gov. Newsom’s concerns about handling claims quickly and fairly. We are committed to ensuring that every policyholder is treated with compassion, respect and in full accordance with California law.” She said the plan will submit a response to the governor this week.

McLean said the plan does not have a position on the governing-committee legislation.

The smoke-damage complaints come on top of numerous other issues FAIR Plan policyholders and insurance professionals have raised. As CalMatters reported last year and earlier this year, those include poor customer service, payment delays and slow response times, which the plan attributed to growing pains.

The Consumer Federation of California opposed the bill, criticizing it for not having enough teeth.

Is it a bad thing? Probably not,” Robert Herrell, executive director of the nonprofit group, told CalMatters. “But if anybody thinks that putting two non-voting members on the committee is going to be meaningful, they’re deluding themselves.”

Herrell, a former deputy insurance commissioner under former Commissioner Dave Jones, said the FAIR Plan governing committee — which is mostly made up of the insurance industry — will still have the ability to conduct business behind closed doors.

Joel Laucher, who also worked under Jones and is now a program specialist at consumer advocacy group United Policyholders, used to go to the FAIR Plan’s governing committee meetings as chief deputy commissioner of rate regulation. He said at several meetings, he would have to wait while the committee’s executives went into closed sessions.

“They stated that their executive sessions were privileged, confidential and not open to the department,” Laucher said.

But he said it could still be useful to have state lawmakers on the committee who could learn more about the workings of the FAIR Plan. “Having direct experience as a legislator might provide them with some understanding and information they might need to initiate broader authority over the FAIR Plan,” he said.

During the vote on Friday, Democratic Sen. Anna Caballero of Merced said the roles of the two lawmakers or their representatives would “mirror that of the governor’s four existing non-voting appointees.”

Paying claims over time

The Legislature also passed AB 226, which will allow the FAIR Plan to get bond financing through the California Infrastructure and Economic Development Bank. The bill aims to ensure the plan, which has warned about its continued ability to pay claims, will be able to spread out financing its claims payments over time.

Assemblymember David Alvarez, the Democrat from Chula Vista who co-authored the bill, told CalMatters that funding for the FAIR Plan was a priority for the Legislature.

“If the FAIR Plan became insolvent, our (insurance) crisis would become a disaster,” said Sen. Roger Niello, the Republican from Roseville who’s vice chair of the Senate insurance committee.

Automatic payments

Lastly, lawmakers sent AB 290 to the governor’s desk. The bill requires the FAIR Plan to establish a system for its policyholders to make automatic payments. The FAIR Plan originally opposed the bill but now has no position on it, McLean said. The plan will have to create the system to give policyholders the automatic-payment option by April 1, 2026, but policyholders cannot be canceled or not renewed if they don’t enroll in it.

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Posted by Nathan Canilao

SAN JOSE — When Otis Watson closes his eyes, he can still see the San Jose Event Center awash in green and black jerseys.

He can hear the sound of chants and rallies bouncing off the dimly lit gym, loud enough to wake the San Jose State students in neighboring Washburn Hall. It was here where Watson knew he could snag a decent bag of popcorn and what he recalls as the “best white wine in the Bay.”

The feeling of the crowd creating a life of its own still gives the San Jose native chills when he harkens back to the times he was a season ticket holder for the San Jose Lasers — a short-lived but beloved franchise in the pioneering American Basketball League.

“There were always sizable, enthusiastic crowds back in the day,” Watson recalled of the Lasers games he used to attend. “I remember the crowd used to give awards to who were the rowdiest fans in their sections. … They really caught your attention.”

Sitting courtside, Watson couldn’t help but notice a young owner named Joe Lacob, bouncing out of his seat, living and dying with every possession.

Nearly 30 years after owning the San Jose Lasers, Lacob is returning women’s professional basketball to San Jose. On Wednesday, the Valkyries will play their first-ever home playoff game in San Jose, hosting the Minnesota Lynx for Game 2 of the first round at SAP Center, just a few miles from where the Lasers once called home.

For Lacob, it’s more than just a venue change forced by the Laver Cup tennis tournament taking over Chase Center this week. It’s a chance to trace a straight line back to his beginnings in women’s basketball.

San Jose Lasers forward Sheri Sam drives around Clarissa Davis-Wrightsil of Long Beach during a game on Feb. 2, 1998. (Aric Crabb/Bay Area News Group)
San Jose Lasers forward Sheri Sam drives around Clarissa Davis-Wrightsil of Long Beach during a game on Feb. 2, 1998. (Aric Crabb/Bay Area News Group) 

“It’s definitely a huge full-circle moment for me,” Lacob told this news organization in a recent interview. “I think in San Jose, even 30 years ago, there was an appetite for women’s basketball.

“… It was not the first choice because our fans deserve to have a home playoff game, but I don’t think it is a bad second choice, and I think it’ll be good for the development of our overall fan base. I think for some fans in the San Jose area, this will be a unique treat.”

The Lasers were one of eight teams in the ABL, a professional women’s basketball league that launched in 1996 – a year before the WNBA tipped off. Playing their home games at the San Jose State Event Center, the Lasers quickly built a loyal fan base in the South Bay.

The Lasers were led by former Stanford stars like Jennifer Azzi and Sonja Henning, who gave the Lasers instant credibility and star power in the Bay Area, and later featured players such as Olympian Kedra Holland-Corn. The ABL prided itself on paying higher wages and delivering better playing conditions to players, but struggled financially and eventually folded in 1998 as the rise of the WNBA dominated the women’s pro basketball market.

San Jose Lasers center Clarisse Machanguana jokes with teammate Sheri Sam (background) Wednesday during practice at the San Jose Event Center. (Jim Ketsdever/Bay Area News Group)
San Jose Lasers center Clarisse Machanguana jokes with teammate Sheri Sam (background) Wednesday during practice at the San Jose Event Center. (Jim Ketsdever/Bay Area News Group) 

Despite the abrupt ending, the Lasers left their mark. They offered one of the first professional basketball stages for women in the U.S. and their fan base, including season ticket holders like Watson, carried lasting memories of those nights in San Jose.

Since the team didn’t have a mascot, Watson said the fans took the onus to create their own. One night, he recalled a fan dressing up as a computer mouse and parading from section to section to represent the city’s tech personality.

“It was a fun time for all of us, really,” Watson said.

The energy for the Lasers was felt by the team, too.

“We had some of the best crowds in the league,” said former Lasers coach Angela Beck. “I just remember feeling super blessed. It was an exciting time for us.”

For Lacob, owning the Lasers gave him his first foray into owning a professional sports team, even at a small scale.

According to Lacob, the team filled out the 5,000-seat arena at San Jose State often and even put on a few games at SAP Center, then called San Jose Arena. The Lasers made the playoffs in each of the two full postseasons that the league hosted.

“It was something I did because I’ve always wanted to own a basketball team,” Lacob said. “I wasn’t ready for the NBA at that point, and I was working in the venture industry, but I really wanted to do something to show my daughters. I cared about girls and women’s sports as much as men’s sports, so that was all part of the motivation why I got involved.”

But even after the team folded, Lacob has made good on his second shot at owning a women’s basketball team.

Lacob paid a then-record $50 million expansion fee in 2023 to own the Valkyries. Golden State has exceeded all expectations as the expansion team made the playoffs in its first year and set the record for attendance with 22 consecutive sellouts at Chase Center.

The scheduling conflict with the Laver Cup created the opportunity for the Valkyries to play in San Jose. According to Lacob, the only other venue they considered to host this playoff game was Oakland Arena, but the former home of the Warriors was booked this week.

Golden State Valkyries head coach Natalie Nakase (35) talks to Golden State Valkyries' Temi Fagbenle (14) during their game against the Indiana Fever in the second quarter at the Chase Center in San Francisco, Calif., on Sunday, Aug. 31, 2025. (Nhat V. Meyer/Bay Area News Group)
Golden State Valkyries head coach Natalie Nakase (35) talks to Golden State Valkyries' Temi Fagbenle (14) during their game against the Indiana Fever in the second quarter at the Chase Center in San Francisco, Calif., on Sunday, Aug. 31, 2025. (Nhat V. Meyer/Bay Area News Group) 

The South Bay turn is also a homecoming of sorts for Valkyries coach Natalie Nakase, who played in another fledgling women’s hoops league – the National Women’s Basketball League – for the San Jose Spiders in 2005. Nakase, the favorite to be named the WNBA’s coach of the year in her first season as a head coach, isn’t sentimental, though.

“That was like 50 years ago,” she said of her time with the Spiders. “I don’t think about that stuff. … I’m just excited we made the playoffs.”

Wednesday’s game will also be a full-circle moment for Lasers fans, who have yearned for pro basketball in the South Bay.

“I think it’s going to be pretty exciting. It’s not going to be Chase Center, but I think the excitement and those fans who came to root for the Lasers back in the day … it will feel like a regular home game for them,” Sacramento native and Valkyries season ticket holder Mary Barker said.

For Barker, the setting is only part of the story. What excites her even more is seeing Lacob once again put real resources behind women’s basketball, something she’s admired since he owned the Lasers nearly 30 years ago.

“I’m actually impressed with his commitment to women’s sports,” Barker said. “I just think it’s great that he didn’t forget about us and reinvested back into women’s basketball. He saw the vision and he made the Valkyries have an identity that stretches beyond the Bay Area.”

That enduring support from fans like Barker is what convinces Lacob that San Jose was never just a stopgap.

For him, the passion that surrounded the Lasers nearly three decades ago has only grown, and Wednesday’s playoff game is proof.

“Even back then, I recall the tremendous passion of the core fan base for women’s basketball in San Jose,” Lacob said. “I think that passion in multiples now shines through. But even then, it was there with 5,000 fans at the San Jose Event Center. And I remember that. I remember how passionate these fans were. And I think we are seeing that in, you know, in even greater numbers now.”

Barker was optimistic that the passion will come through to support the team on Wednesday, even if the fans are 50 miles south of their usual seats.

“Ballhalla is a people, not a place,” she said.

Friends Laurisa Armstrong, Crystal Narsaiya and Tonika Jones, from left, root for the Lasers at a recent game in San Jose. (Anna Marie Dos Remedios/Bay Area News Group)
Friends Laurisa Armstrong, Crystal Narsaiya and Tonika Jones, from left, root for the Lasers at a recent game in San Jose. (Anna Marie Dos Remedios/Bay Area News Group) 
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Posted by Curtis Pashelka

SAN JOSE – So, when will the San Jose Sharks actually be good again?

The Sharks, of course, face numerous questions as they begin training camp on Thursday. But the only one that really matters, especially after finishing at the bottom of the NHL standings the last two years, is when they’ll be able to compete for a playoff spot again after a six-year postseason drought.

While the playoffs will probably be out of reach, considering the 44-point gap they have to make up, the Sharks are certainly optimistic they’ll have a better record than the 20-50-12 mark they posted last season. Looking at the roster, a case can be made that every player who was ushered out of San Jose in the offseason was replaced by someone of greater ability.

Out are goalie Alexandar Georgiev, defensemen Henry Thrun, Jan Rutta, and Marc-Edouard Vlasic, and forwards Noah Gregor, Klim Kostin, and Nikolai Kovalenko. New are goalies, Yaroslav Askarov and Alex Nedeljkovic, defensemen Dmitry Orlov, John Klingberg, and Nick Leddy, and forwards Jeff Skinner, Philipp Kurashev, Adam Gaudette, and Ryan Reaves.

That doesn’t include prospects like forward Michael Misa and defenseman Sam Dickinson, who want to knock the door down and begin their professional careers.

“You’ve got to earn your ice time, you’ve got to earn your roster spot, you’ve got to earn all of these things,” Sharks general manager Mike Grier said in July. “We’re starting to get to that point where nothing’s going to be given to anyone and they’re going to really, truly have to go out there and earn their position.”

Here are five questions for the Sharks entering training camp (besides the obvious):

CAN THE KIDS MAKE THE TEAM?: Misa and Dickinson were among the Sharks’ prospects who performed well at the Rookie Faceoff in Anaheim last week. But don’t overreact. The caliber of that event was nowhere close to an NHL regular-season game.

Misa and Dickinson now have to show during camp that they’re ready to make the jump from junior. If they do not make the Sharks roster, they will have to return to the CHL.

For the ultra-skilled Misa, that means playing at an NHL pace and showing he can be responsible on the defensive end. For the smooth-skating Dickinson, it comes down to making the right reads, playing with poise, and making sound decisions with the puck.

There’s also a question as to whether Jack Thompson or Egor Afanasyev, players no longer waiver-exempt, can make the 23-man roster. Thompson would likely have to beat out Dickinson, and Afanasyev might have to outperform Misa, Carl Grundstrom, and Collin Graf to make the team.

There have been questions about the Sharks’ roster and the NHL’s 50-contract limit. As it stands, the Sharks have 49 contracts, but there is some nuance to that number. Some players’ deals are slide eligible and therefore can be excluded from the 50-contract limit.

Simply put, if both Misa and Dickinson show they’re ready to play a full NHL season, the Sharks will make room for them.

WILL THE SHARKS NAME A CAPTAIN?: Logan Couture served as the Sharks’ captain for six seasons but announced in April that a nagging groin/pelvic area injury would prevent him from playing again. That, of course, prompted speculation about whether the Sharks would name a captain for the 2025-26 season.

Grier was non-committal when asked about it after the end of last season, but the Sharks do have quality candidates. Tyler Toffoli, Alexander Wennberg, and Barclay Goodrow are all respected veterans, and Mario Ferraro has been an alternate captain since the 2021-2022 season. Macklin Celebrini will wear the ‘C’ one day, but is now too soon, considering he’s just 19?

Toffoli feels like an obvious choice, if there is one, as he’s signed through 2027-28 and has already been an older brother-like figure to Celebrini, Misa, and Will Smith. Meanwhile, Wennberg and Ferraro are both pending unrestricted free agents who could be elsewhere next season. Do the Sharks want to go through this again next fall?

CAN THE SHARKS GEL DURING CAMP? The roster upheaval seemingly never ends in San Jose, and this year’s Sharks roster features seven new players, not including prospects like Misa and Dickinson. It sounds like coach speak, but the Sharks need every practice and game to get on the same page schematically to help avoid the disastrous starts they’ve had in recent years.

That the Sharks returned their entire coaching staff from last season should be of some benefit. Ryan Warsofsky is running his second camp and will not have to introduce new concepts to his returning players, but will have to put together mostly new lines and defense pairs.

The Sharks went to a more conservative 1-1-3 alignment in the second half of last season to cut down on the amount of quality scoring chances against. If the Sharks keep that same approach, Warsofsky will need buy-in from everybody so they can give themselves a chance at a better start.

WHO PLAYS CENTER BEHIND CELEBRINI?: The Sharks envision Smith as a centerman. Smith sees himself as a centerman. But the question is whether the 20-year-old out of Boston College will be a center once the regular season begins.

If the Sharks have the big picture in mind and are willing to let Smith take some lumps and grow into the position, then it’s a possibility. But in the short term, Warsofsky might opt for Wennberg, who is perhaps less dynamic on offense than Smith but is more advanced as a two-way center.

Playing mainly as a winger, Smith was terrific in the second half of last season with 32 points in his final 42 games. Therefore, it might be tempting to put Smith right back on a line with Celebrini and Toffoli and let them develop into a true top line.

Other center options for the Sharks include Misa, Goodrow, Kurashev, Gaudette, and Ty Dellandrea. Can either Filip Bystedt or Zack Ostapchuk make a push? They’ll need great camps as both remain waivers-exempt.

DOES A TOP DEFENSE PAIR EMERGE?: Last offseason, the Sharks acquired both Cody Ceci and Jake Walman via trade and basically designated them as their top defense pair right from the start of camp. Might the same thing happen this season, with newcomers Orlov and Klingberg given that designation?

Not so fast. Keep in mind that Shakir Mukhamadullin might have been the Sharks’ best defenseman right before his shoulder was injured in March, and that if Leddy is healthy, he could return to the 22-minute per night form he showed in 2023-24 with St. Louis.

Finding the most effective defense pairs to start the season might take some time as Warsofsky determines who he trusts the most in high-leverage situations. But he has more options in that regard than last season.

RIP Robert Redford

Sep. 17th, 2025 01:59 pm
goodbyebird: Captain America 2: Steve and Bucky face off for the final showdown. (Avengers don't make me do this)
[personal profile] goodbyebird
I have to admit that when all the hubbub of him being cast in Winter Soldier happened, I was entirely out of the loop. He didn't have much presence in my life growing up, despite me devouring movies. But it's been nice to read about his life since yesterday. I never knew about all his activism.

Robert Redford, Environmentalism, and the Most Prescient Movie Ever Made by Dave Leviton is a good write-up.

I may look into a few of his movies when I get home. Meanwhile, here's a All The Predident's Men vid: Me and Bernstein down by the schoolyard by [personal profile] findmeinthealps.

eta Sneakers is a movie that's being mentioned a lot, I may seek that one out. Here's a writeup at PC Mag (makes sense, as it's about cyber security, I believe?)

Wednesday Reading Meme

Sep. 17th, 2025 08:02 am
osprey_archer: (books)
[personal profile] osprey_archer
What I’ve Just Finished Reading

I was so charmed by The Fairy Circus that I decided to see if the university archives had any of Lathrop’s other books, and indeed, they have The Colt from Moon Mountain... and the colt is a unicorn colt!!!!!!! Sorry, maybe I shouldn’t have spoiled that, I went into the archive not knowing and nearly squeaked with delight when I saw the cover, but as it IS on the cover it’s probably not a serious spoiler. Unicorn befriends farmgirl! Delightful.

The archive people know me, by the way. I was rooting through my purse for my ID and the desk clerk was like, “Don’t worry, I’ve seen you before.”

I also read Dick Francis’s Whip Hand, the sequel to Odds Against. In Odds Against, iron woobie Sid Halley had been forced out of his jockey career by a tragic accident that resulted in a horrifyingly deformed left hand, which led to him becoming a private investigator, which over the course of the book led to him losing said left hand entirely.

About three chapters into Whip Hand, the baddie trains a shotgun on Sid’s right hand at point-blank range and threatens to shoot it off. Sid endures in stoic (but deeply terrified) silence; I the reader screamed like a tea kettle. “IS HE GOING TO LOSE ONE APPENDAGE EACH BOOK?” I shrieked with horrified delight at this new horizon of whumpiness.

Spoilers )

What I’m Reading Now

Another quote from A Sand County Almanac: “Man always kills the thing he loves, and so we pioneers have killed our wilderness. Some say we had to. Be that as it may, I am glad I shall never be young without wild country to be young in. Of what avail are forty freedoms without a blank spot on the map?”

What I Plan to Read Next

Jostein Gaarder’s The Solitaire Mystery! Which comes with a side mystery: Gaarder has published a number of books since the 1990s, most of which have indeed been translated into English, and yet most of them are not available through any of the various libraries to which I have access. Why not? Where are they? A mystery worthy of Gaarder himself.

Quick Rec Wednesday

Sep. 17th, 2025 01:50 pm
dancing_serpent: (Actors - Li Yifeng - Baili Tusu)
[personal profile] dancing_serpent posting in [community profile] c_ent
Rec time! Did you read/watch/listen to something you really liked and would love other people to know about, too? Don't have the time or energy to make a full promo post, or think such a small thing doesn't merit a separate entry?

Here's your chance to share with the class! Just drop a comment with a link and maybe a couple of words in description. No need to overthink things, it can be as simple as Loved this! or OMG, look at that!. (You don't need to keep it short, though, write as much as you want.)

Check out the previous entries, too!

Paper made from 100% recycled stone?

Sep. 17th, 2025 11:20 am
[syndicated profile] languagelog_feed

Posted by Mark Liberman

I'm spending a couple of days at BioTechX2025, which is in Philadelphia this year. And one of the exhibitors is giving away Karst Stone Paper Notebooks, which have a wrapper telling us that


This reminded me of the "100% grated Parmesan cheese" thing:

"'100% Grated Parmesan Cheese'", 9/5/2017
"Parmesan cheese redux", 11/3/2018
"'Made from 100% VERBed X Y'?", 12/29/2023

And of course Wikipedia's Stone Paper entry tells us that

Stone "paper" consists of roughly 80% calcium carbonate, 18% HDPE and 2% proprietary coating.

where HDPE is high-density polyethylene.

Karst's "made from 100% recycled stone" note is less obviously misleading that Kraft's "100% Grated Parmesan Cheese" label, despite the failure to mention HDPE, since it more strongly suggests that the "100%" binds to the adjacent adjective.

And at this point informed consumers may be prone to suspect the syntax and semantics of all "100% VERBed X Y" claims. Or at least they should be…

 

 

[personal profile] tcampbell1000 posting in [community profile] scans_daily


(Warning for assisted suicide.)

When you gaze into the abyss, the abyss gives you an immortal life of busywork. Ever since he glimpsed them naked in the shower, the Gray Man has been collecting dream-essence for the Lords of Order for fifty hojillion years without even a lousy Secretaries' Day card. The work has really gotten to him. We know this because he's gone on for several teaser scenes about how gray everything is to him now (#2, #5, #6):

Why is the Grey--er, Gray Man such a magical threat? BECAUSE NO ONE IS SURE HOW TO 'SPELL' HIM! BWAHAHAHAHA--Oh, right, we're not doing that yet. )
spikedluv: (mod: sfbb by maerhys)
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Round Fifteen of [community profile] smallfandombang | Small Fandoms Bang, the big bang for small fandoms, is open for Author Sign-Ups!

All small fandoms (once they have been verified as small) qualify, and there is no requirement that you have to have written a long fic before you sign up. The minimum word count is only 10,000 words and we give you plenty of time to get your fic written. All ratings, pairings, and genres are welcome, as are AUs, and crossovers/fusions between small fandoms. Check out the Author Sign-Up post for more information.



A 10,000-word big bang for small fandoms!

FAQ | Rules | Author Sign-Up | Beta/Cheerleader Sign-Up | Affiliate


(Author sign-ups are open now through October 31; Artist sign-ups open November 1st.)


If you love small fandoms, come check us out!
[syndicated profile] sjmerc_local_feed

Posted by Sierra Lopez

HERCULES — Hundreds of additional apartments were planned to fill out the Hercules Bayfront, but a change in market conditions has led the project developer to slash its proposal.

Ledcor Development, a Southern California firm, had previously planned to build 476 apartments on nearly 4.5 acres of land divided across three parcels just off the San Pablo Bay.

The proposal was part of a larger three-part development effort dubbed the Hercules Bayfront Community. Ledcor has already seen the completion of two other apartment projects — The Exchange and The Dylan — that brought 403 units to the city.

While the company was unable to obtain financing for the original version of the proposal, a new iteration approved by council members at their Sept. 9 meeting, now calls for 168 for-sale homes, 141 multi-family townhomes and 27 live-work units on five parcels covering about 7 acres of land.

“It’s been a journey on this project,” said Jason Silver, Ledcor’s vice president of development, during the council meeting. “I’m still very proud of it. Unfortunately, economic times have changed,”

As part of the Transit Village Neighborhood, the Hercules Bayfront Community was meant to be a high-density community that would support the city’s future transit hub, a train, bus and ferry station that has been in the works for decades.

But market-rate development has slowed recently as interest rates remain high, rents stagnate and the industry braces for the already rising costs of building materials to be compounded by President Donald Trump’s tariffs.

Ledcor Senior Vice President John Santry said the firm, which specializes in apartment, condo, mixed-use and resort development, will likely seek to sell the project to a national home builder beginning in January 2026, when interest rates may be lower, Santry said. Construction is then expected to begin that summer.

“The market is significantly soft after a really surprising lack of sales in the spring selling season into the summer,” Santry said. “The hope is that next summer you’ll see dirt starting to move and construction underway.”

Once built, the site will include 10 units designated as affordable housing for people not making more than 60% of the area median income, bringing the total number of affordable units in the community development to 25. The original plan would have included 30 affordable homes.

In Contra Costa County, area median income is about $159,800 for a family of four, according to the 2025 State Income Limits released by California’s Housing and Community Development Department.

Hercules also has a goal of adding 995 new homes to the city by 2031 as part of its Regional Housing Needs Assessment, a state mandated process requiring jurisdictions to plan for more home development. More than half of those new homes would need to be listed at affordable rates for the city to meet its goal.

While some councilmembers shared disappointment in the loss of density, they ultimately approved the new proposal.

The updated proposal abides by all zoning, general plan and objective design standards, meaning the council could only deny the project if it posed a clear and documented risk to public health or safety, in accordance with Senate Bill 330.

“It’s unfortunate we’re losing that density downtown,” Mayor Dion Bailey said. “But the positive thing is I think parking would be more than we can handle if we had eight-story buildings.”

[syndicated profile] sjmerc_local_feed

Posted by Molly Gibbs

A landmark literacy bill awaits Gov. Gavin Newsom’s signature after unanimously passing the Senate floor with a 38-0 vote.

If signed, AB 1454 moves the state one step closer to implementing evidence-based reading instruction in California classrooms — a decades-long, highly contentious state debate.

Authored by Assembly Speaker Robert Rivas, who represents Salinas, and Assemblymembers Al Muratsuchi of Torrance and Blanca Rubio of Baldwin Park, AB 1454 would adopt new evidence-based reading instructional materials and training. Also known as the “science of reading,” evidence-based reading teaches students how to read by emphasizing skills like phonics and vocabulary rather than word recognition and memorization.

“This is a turning point for California’s children. Every child deserves the chance to succeed, and reading is the foundation for success,” said Rubio. “AB 1454 will give California’s teachers the tools they need to teach literacy and our students the skills they need to tackle reading. This bill confronts the staggering literacy gaps we’ve seen in California.”

AB 1454 previously passed the Assembly Education Committee, Assembly floor and Senate Education Committee unanimously. Its unanimous passage on the Senate Floor Friday was the final step in the state legislature, and it now awaits Newsom’s signature.

The milestone comes as national testing data released last week revealed high school seniors across the country had historically low test scores in reading and math. National testing data released earlier this year revealed that California fourth- and eighth-grade students continue to trail their peers in other states in math and reading scores, showing that the state’s students’ post-pandemic learning recovery has been especially slow compared to students across the nation.

The bill tackles the state’s reading crisis and emphasizes evidence-based reading through professional development, updated course materials and training requirements.

One part of the bill provides schools with state funding to train elementary school teachers on how to teach reading through evidence-based instruction, to which Newsom pledged $200 million in the 2025-26 state budget earlier this year.

If signed by Newsom, the bill would also require the State Board of Education — which sets policies and regulations for academic standards, curriculum requirements, course instructional materials and state assessments — to adopt a list of new English language instructional materials aligned with evidence-based reading methods, which schools must choose from when updating course materials or self-certify that their materials align with evidence-based methods.

AB 1454 would require the California Commission on Teacher Credentialing — which develops and accredits teacher preparation programs, issues credentials, enforces professional practices and oversees the discipline of educators — to include training on evidence-based literacy instruction for reading specialists and administrators.

While past efforts to implement evidence-based reading standards in California have failed to garner critical support — including a former bill by Rubio, AB 2222 — the California Teachers Association has been a vocal supporter of AB 1454, which gives school districts more flexibility to select instructional materials and the option to decline state-funded teacher training, unlike previous versions.

The bill also has unprecedented support, with more than 90 education and social justice advocates across the state supporting its implementation, including educational advocacy nonprofit EdVoice, school districts across the state, several National Association for the Advancement of Colored People (NAACP) branches, parent-teacher associations, the California County Superintendents and the California School Library Association.

Marshall Tuck, CEO of EdVoice, said AB 1454 will uplift academic outcomes for millions of children in California.

“Transforming California’s education system requires a coordinated approach rooted in proven solutions,” Tuck said. “The overwhelming support from both the Legislature and Governor’s administration for evidence-based reading instruction demonstrates California’s commitment to bold change, so all children have access to the quality education they need and future opportunities they deserve.”

[syndicated profile] sjmerc_local_feed

Posted by George Avalos

BERKELEY — A buyer has emerged for an East Bay hotel whose owner filed for bankruptcy just ahead of a foreclosure effort that the property’s lender launched in an attempt to seize ownership of the lodging site.

University Inn & Suites, a 113-room hotel at 920 University Ave. in Berkeley, defaulted on a $10.5 million loan that the hotel obtained in 2019. The loan default was filed on Feb. 11.

Kubera Hotel Properties, the principal owner of University Inn, has won a judge’s approval to sell the hotel to Goldfin Ventures, according to documents on file with the U.S. Bankruptcy Court.

The hotel would be sold for $17 million to Goldfiln Ventures, an LLC whose principal managers include Vinu Krishnamurthy, according to a bankruptcy judge’s order issued on Aug. 26. Krishnamurthy states on his LinkedIn that he has 25 years of experience in the tech industry, including holding multiple executive roles at San Jose-based Adobe.

Goldfin Ventures is listed as a Saratoga-based entity whose businesses include technology and real estate services, state business records show.

The hotel’s purchase could be completed over the next three to four months, bankruptcy court papers show.

The coronavirus hurt the hotel, according to a declaration that Pradeep Khatri, the hotel’s principal owner, filed with the bankruptcy court in August.

“Like many businesses, COVID was devastating,” Khatri stated in his filing. “The hotel struggled through the COVID pandemic and was not operating profitably.”

In September 2024, the hotel defaulted on its mortgage payments to Wilmington Trust, the current holder of the mortgage for the hotel.

“The debtor has been attempting to sell the hotel for a number of months and received favorable offers, but no sales closed,” Khatri declared in the court records. “The debtor has also sought to refinance its existing secured debt without success.”

Multiple reports have emerged that suggest owners of commercial real estate have encountered uneven success in refinancing their existing loans because the currently high interest rates are unfavorable for new financing.

Both hotel purchases and hotel development projects have faltered in the Bay Area and California as the lodging market statewide attempts to recover from the coronavirus outbreak and its devastation of the global travel and hospitality industries.

“The buyer in this case is a cash buyer seeking to continue to operate the property as a hotel,” Khatri stated in the court records. “The debtor seeks to close the sale as quickly as possible, which is favorable given the debtor will receive proceeds exceeding the total scheduled claims.”

The hotel purchase terms would work out to roughly $150,400 a room. By comparison, the foreclosure of the Signia by Hilton hotel in downtown San Jose valued that lodging tower at $147,900 a room. The foreclosure of the Oakland Marriott City Center hotel in downtown Oakland valued that East Bay highrise at $140,400 a room.

“I own multiple pieces of real estate, including another hotel, and I believe the sale price of the property is the highest obtainable under the current market conditions and circumstances,” Khatri stated in the court papers. “The price is fair and reasonable.”

 

 

 

 

 

Teen Titans (1996) #10

Sep. 17th, 2025 12:32 pm
iamrman: (Nightbutt)
[personal profile] iamrman posting in [community profile] scans_daily

Words and pencils: Dan Jurgens

Inks: George Perez


Imgur took exception to some of these scans for whatever reason, so who knows if this post even makes any sense now.


Read more... )

spikedluv: (summer: sunflowers by candi)
[personal profile] spikedluv
I hit Walmart while I was downtown and Stewart’s on the way home. I did a load of laundry, hand-washed dishes, went for several walks with Pip and the dogs, scooped kitty litter, and showered. I stopped by the library on the way home from mom’s to pick up some books. I grilled steak for Pip’s supper.

I started the next Duncan Kincaid book and watched an HGTV program.

Temps started out at 48.7(F) and reached 77.2. I wore shorts and a tank top out of the house in the morning despite the cool temps because I was determined to enjoy the later warm temps. (With a sweatshirt, naturally. *g*)


Mom Update:

Mom was on the porch when I arrived, but still complained about having too little energy. more back here )

September flowers: fairy crassula

Sep. 17th, 2025 10:33 pm
mific: (Art brushes pencils)
[personal profile] mific posting in [community profile] drawesome
Title: September flowers: fairy crassula
Artist: [personal profile] mific
Rating: Gen
Fandom: original art
Content Notes: Made in Procreate. It's been a cold winter so there's not much flowering yet in September, in Auckland. This succulent in one of my hanging baskets has been lovely, though.



full size below )

Reading Wednesday

Sep. 17th, 2025 06:55 am
sabotabby: (books!)
[personal profile] sabotabby
 Just finished: Notes From a Regicide by Isaac Fellman. Goddamn this was good. It's one of those dreamy, elegiac works where I'm at a loss to tell you exactly why it affected me that strongly (but honestly, read the plot summary I mentioned two weeks ago) and that's a critical part of its strength, the degree to which Fellman inhabits the story. I've seen a lot of post-apocalyptic, we're back to a lower technology level settings, but very few where the social and cultural changes affect the style (the other one is Ada Palmer, who is writing semi-utopian, higher-technology settings but does a similar thing where the prose evokes a more historical style but is off slightly, because it's the future). He's also doing a lot of work with biography and memory; there is one part where Griffon, reflecting on Etoine, describes him as cold, admits we've seen almost nothing of this, and suggests that he only really talks about his moments of passion in disproportion to how he was in regular life. This is very much a throw-you-into-the-deep-end type of book in terms of its worldbuilding, and even to some degree its characters. We never really find out who Yair was beyond the cross-dressing Jewish guy who took Etoine and Zaffre in when they moved to New York, and that he's dead and they still mourn him, and it doesn't matter, because it's outside of Griffon's scope and his parents don't like to talk about the past.

Okay, I think that actually nails down why it resonated with me so deeply. It reminds me of my grandparents—who, for the record, were not trans, were not revolutionaries or leftists in any way, and were not artistic—in the way that when they told stories, they would evade a great deal. Like a Turner painting where most of it is an ethereal abstract and you get maybe one section of specific detail. It was frustrating as a child, of course, never really knowing your family's story, and I think this is a pretty common experience and why everyone is so obsessed with genealogy and connecting with fifth cousins these days. I imagine even more so if you find out your parents were artist-revolutionaries in a magical city frozen in time. Anyway. I loved this one quite a bit.

It's Okay, Just Set Me On Fire by Billions Against Billionaires. This is a 'zine, which I wouldn't normally log except it's really good and I wanted to draw your attention to it. It's about how fascist billionaires suck. All the writing is quite strong and it includes a single-player Basilisk simulation RPG and you should get it for the cover alone. It was quietly slipped to me by a member of the collective who put it out and now my goal is to write something worthy of the second issue. Here it is.

Currently reading: Antifa Lit Journal Vol. 1: What If We Kissed While Sinking a Billionaire's Yacht?, edited by Chrys Gorman. Well, the first story fuckin' whips. I mean, it's an anthology about how fascists suck. Maybe there's a broader rant I have about author/editor-led anthologies in general, because I keep having the same issues with them (see what I did there?) but it's a project worth doing anyway, and worth buying for the cover alone (so buy it).
[syndicated profile] sjmerc_opinion_feed

Posted by Dan Walters

Last year’s presidential election underscored, particularly to Democrats, that the costs of living were a major factor in the outcome.

Inflation had increased sharply during Joe Biden’s presidency, and voters’ angst about rising prices worked against Vice President Kamala Harris’ campaign to succeed him in the White House.

Not surprisingly, therefore, when the California Legislature opened its 2025 session, its dominant Democrats declared that they would focus on taming the state’s notoriously high costs for housing, fuel, utilities and other necessities of modern life.

The session ended last week and as it did, by happenstance, the Census Bureau reported that California once again has the nation’s highest “supplemental” rate of poverty when its living costs are included in calculations over a three-year period.

California’s rate, 17.7%, means that nearly 7 million of its residents are impoverished, 5 percentage points higher than the national rate and tied with Louisiana. The lowest rate is 6.7% in Maine.

California’s rate is also 2.3 percentage points higher than it was in the Census Bureau’s previous three-year calculation, implying that its living costs vis-à-vis incomes had increased markedly.

The situation is even gloomier in a report last month from the Public Policy Institute of California and the Stanford Center on Poverty and Inequality.

Using methodology similar to that of the Census Bureau, they calculate that 16.9% of Californians were poverty-stricken in 2023 and another 17.9% were near-poor. That translates into 13.2 million Californians struggling to put roofs over their heads, food on the tables, fuel in their cars and electric power in their appliances and light fixtures.

Los Angeles County, which has about 25% of the state’s population, has the highest poverty rate of any county, 19.9%. Poverty in the Central Coast region is nearly as high at 19.3%, while Sacramento has the state’s lowest rate, 13%.

Another data point about poverty in California is found in the newly enacted state budget. It declares that 14.9 million Californians are enrolled in Medi-Cal, the state’s health care program for the poor.

So, one might wonder, did the Legislature’s 2025 session deliver on promises to reduce the costs of living?

Legislative leaders claim some success.

“We went big,” Assembly Speaker Robert Rivas, said in a summary of the session’s work. “We produced results. We delivered historic progress — on housing, on energy, on climate, on health care, and on human rights. And that progress is something every one of us can be proud of.

“And while our work is not finished fixing California’s housing system, this year marked a turning point in California’s housing story,” Rivas continued. “And today, we also advanced the most significant energy package in years. We passed measures that will deliver real relief for families on their electricity bills. We took action to stabilize gas supplies, to prevent price shocks — while keeping health and environmental protections in place.”

By easing what had been a crackdown on gasoline refiners and sanctioning more oil production, legislators and Gov. Gavin Newsom say they are avoiding a gasoline supply crisis that could send costs soaring as the state shifts to a zero-emission economy. Two refineries have already announced closure plans, and Chevron has dropped hints that it could abandon its Richmond refinery.

By integrating California’s electric power grid with those of other Western states, the elected officials say, shortages of electric power will be mitigated.

By reducing impediments to housing development, they say, higher levels of construction will moderate increases in rents and home prices.

Whether any of these legislative efforts actually lower or at least stabilize Californians’ living costs won’t be known for months, or even years. Meanwhile, California’s high poverty rate will continue to be a civic embarrassment.

Dan Walters is a CalMatters columnist.

[syndicated profile] sjmerc_opinion_feed

Posted by Lisa Jarvis

The Trump administration’s crackdown on pharmaceutical ads is a welcome step toward lessening Big Pharma’s influence over conversations between patients and their doctors.

Americans are among the few people in the world bombarded with advertisements for medications most of us don’t need — New Zealand is the only other country that allows direct-to-consumer drug advertising. These policies have given pharmaceutical companies significant influence over consumer behavior when it comes to health.

The executive order signed by President Donald Trump last week is an attempt to force these companies to be more transparent about the side effects of their products — and hopefully draw necessary attention to the increasingly insidious ways the industry reaches consumers. But the order is meaningless without tough enforcement. Let’s hope the Food and Drug Administration, already struggling under the weight of massive layoffs, has the resources and leadership to follow through.

The president isn’t asking for an all-out ban, but is instead reinstating 1990s-era regulations that required companies to spell out the often comically long list of possible side effects associated with their products. Those guidelines were loosened in 1997, when the FDA said companies could instead summarize the main side effects and direct the public to other sources for more information.

Pharma feeds media

Pharma was quick to take advantage of the softened rules. Spending on ads has ballooned, reaching about $10.1 billion in 2024, according to MediaRadar. That’s made the industry’s money vital to the media ecosystem: Television networks take in roughly half of the total direct-to-consumer (DTC) ad budget.

Yet numerous studies have highlighted the way this advertising can influence — too often, not in a good way — which medications consumers choose, especially older Americans. The effect was so striking early in the regulation shift that in 2015 the American Medical Association called for a ban on DTC advertising of pharmaceuticals and medical devices.

Research shows the drugs being pushed often offer minimal benefit. A 2023 analysis of direct-to-consumer ads run between 2015 and 2021 found that two-thirds featured products that were considered to have low therapeutic value, meaning they offered little improvement over existing (and often cheaper) medications.

Meanwhile, pharmaceutical companies spent nearly $16 billion during that period hawking those low-value products.

Another 2023 study similarly found that companies spent the most on products that offered the least benefits, with researchers hypothesizing that this spending helped drive patients to ask for products their doctors would have been less likely to prescribe. Given this, it’s worth asking whether these ads should be required to include not only comprehensive information on their side effects, but also an explainer on their relative worth compared to other products.

In announcing its change in strategy, the FDA gave a nod to the research.

“For far too long, these ads have distorted the doctor-patient relationship, and have created artificial demand for medications, regardless of their clinical appropriateness,” FDA Commissioner Marty Makary said in a social media post. Makary added that the agency is sending enforcement action letters to roughly 100 drug companies, and that thousands more will be put on alert that the agency is keeping close tabs on their practices.

He said that online pharmacies, “who have increasingly been promoting drugs with no mention of side effects at all,” have also been put on notice. That seems to be part of a broader agency plan to close the “digital loopholes” in DTC ad regulations — and there are many gaps in the rules that can be exploited.

Omnipresent exposure

Our exposure to drug options has moved far beyond the commercial breaks during the evening news and the radio spots during an Uber ride.

Now we hear about products in our Instagram feed when celebrities we follow endorse them; from telehealth companies or online pharmacies pushing treatments to improve sexual function; and through influencers who offer testimonials — sometimes paid, sometimes not, a distinction often unclear to the casual scroller — about products they claim improve their health. Sure, many of us can sing along with Novo Nordisk’s jingle, “Oh, oh, oh Ozempic,” but I suspect most of us first became acquainted with the drug not through the ad but by noticing a celebrity’s dramatic body transformation or following a stranger’s weight loss journey on TikTok.

Wrangling all of that will be a heavy lift.

Last week’s action by the administration is step in the right direction, but the details of what it entails remain unclear. For example, Makary has not yet made public any of the letters being sent during this early crackdown, making it hard to assess what the FDA’s actions actually mean for companies — or how easily any changes can be enforced. Moreover, the office responsible for oversight of drug advertising was gutted in the spring layoffs at the agency, and key leaders subsequently resigned, leaving the question of whether it even has the capacity to stay on top of, let alone crack down on, bad actors.

And, of course, Big Pharma lawyers surely have been reviewing the First Amendment in preparation for legal battles over any restrictions.

Still, some movement in this area is welcome — a push further toward a ban would be even more welcome. In the meantime, the attention to the topic should serve as a timely reminder to consumers that their doctor is the best source of information on what they do and do not need to improve their health.

Lisa Jarvis is a Bloomberg Opinion columnist covering biotech, health care and the pharmaceutical industry. ©2025 Bloomberg. Distributed by Tribune Content Agency.

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